Shivam talks

 The Effect of Market Segmentation on Sales performance of  Soft Drink Industry Introduction Soft drink is highly demanded drinks; soft drink is required at every occasion, family function. Now there are several drinks such as flavored drinks, carbonated drinks, non- alcoholic drinks etc. all these drinks are available in different taste, different size. The demand for soft drink is increasing as on their tremendous increase in demand of western food. Soft drinks are fast consuming product as compare to other FMCG product because the demand of soft drinks is in both rural and urban sector are high. Soft Industry is focusing all consumers whether it is rural or urban this is called market diversification or market segmentation. The market segmentation impact the sales performance because it diversifies the customer need and want.    The aim of any business is to make complete focus on consumer needs. Every business want to satisfy the need of consumer and wants co...

Do Celebrity Endorsement affect the buying behavior of consumer  We all have some famous personality in our life and when they endorsed the product we blindly believe them. yes celebrity endorsement affect the buying behavior of consumer, companies take advantage of celebrity endorsement them use to capture the market from the word of mouth of famous personality. As we know Maggi started it's celebrity endorsement with Amitabh bachchan who is legend of Bollywood and that impact people buying behavior and Maggi captures almost 70% noddles market in India.  same with PepsiCo. they use huge amount of money on advertisement and mainly on celebrity endorsement like brand ambassador of Peps is safali verma and another famous product of Pepsi is Mountain Dew and it's brand ambassador is Hrithik Roshan. same as Coca-Cola uses family value as it's product endorsement that plays with emotion of people.  In today's scenario everyone is focusing on customer interaction and it is...