Do Celebrity Endorsement affect the buying behavior of consumer

Do Celebrity Endorsement affect the buying behavior of consumer 

We all have some famous personality in our life and when they endorsed the product we blindly believe them. yes celebrity endorsement affect the buying behavior of consumer, companies take advantage of celebrity endorsement them use to capture the market from the word of mouth of famous personality. As we know Maggi started it's celebrity endorsement with Amitabh bachchan who is legend of Bollywood and that impact people buying behavior and Maggi captures almost 70% noddles market in India.  same with PepsiCo. they use huge amount of money on advertisement and mainly on celebrity endorsement like brand ambassador of Peps is safali verma and another famous product of Pepsi is Mountain Dew and it's brand ambassador is Hrithik Roshan. same as Coca-Cola uses family value as it's product endorsement that plays with emotion of people. 

In today's scenario everyone is focusing on customer interaction and it is  done through online media where companies digitally connect with customer. Celebrity endorsement help people aware about new product launched in market they can easily influence the customer mindset. Celebrity endorsement have deep impact on consumer mindset by following way:

they attract consumer mindset towards the product.

people believe more on celebrity rather than product.

celebrity endorsement make product easy to recall.

it also change consumer mindset towards buying the product.

Celebrity endorsement id highly effective in FMCG goods these are highly consumable goods so celebrity endorsement is highly effective in FMCG goods. The major factor that impact on consumer is celebrity endorsement is creditably. the creditable celebrity will get high pay and product will also get more profit and celebrity endorsement is million dollar market in today's scenario. Celebrity endorsement also has different market as separated market for male and female kids etc. In present time celebrity influence play tremendous role towards influencing the customer, they are the mass media attractive and highly impact on public.

In today's world consumer have different option in every marketing field and they are surrounded by huge advertisement and billboard.

celebrity endorsement is highly influences the customer mindset and the more power full celebrity the deep impact on their mindset such as you can say that during the swachh bharat mission celebrity highly influence the people to clean the India. 

Their are different activities done by celebrity to influence the public mindset such as many celerity is part of social organisation or NGOs. as you have seen Sonu Sood Indian Bollywood film actor who helped lot of people in lockdown in this pandemic situation. every celebrity has roles and responsibility towards this society but only some of them are performing their duty this is major tragedy of our country. 

The companies n today's scenario identify the emotional attachment of consumer know they are trying to capture the consumer market by emotional and they know how to play with consumer emotion. The celebrity endorsement is highly competitive market and effective market maximum companies sponsor celebrity for their brand endorsement. 

The celebrity endorsement is highly effective market that can easily attract the consumer mindset and can influence them to buy the product.