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Showing posts from August, 2020

Do Celebrity Endorsement affect the buying behavior of consumer

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Do Celebrity Endorsement affect the buying behavior of consumer  We all have some famous personality in our life and when they endorsed the product we blindly believe them. yes celebrity endorsement affect the buying behavior of consumer, companies take advantage of celebrity endorsement them use to capture the market from the word of mouth of famous personality. As we know Maggi started it's celebrity endorsement with Amitabh bachchan who is legend of Bollywood and that impact people buying behavior and Maggi captures almost 70% noddles market in India.  same with PepsiCo. they use huge amount of money on advertisement and mainly on celebrity endorsement like brand ambassador of Peps is safali verma and another famous product of Pepsi is Mountain Dew and it's brand ambassador is Hrithik Roshan. same as Coca-Cola uses family value as it's product endorsement that plays with emotion of people.  In today's scenario everyone is focusing on customer interaction and it is  d

The Implication of Karma

Karma is part of our life Karma is the unconditional law of the universe; however it is also name as law of punishment or truth of your life that is uncertain. To the deep insight of karma we can also say our future depends on our past karma it is like choosing right or wrong. Generally, when we heard karma we think that it is paying back or kind of punishment for things done in the past of our life. Karma is action of what decision you have taken in past. The rule of karma is that good things happens with good people and bad things happens with bad people, but this rule crash when good things happens with bad people and bad things happens with people.  Life is like full of experience where you have to balance yourself between good time and bad time it is all about keep your life at equilibrium. The good karma cause result in the peoples life and same as effect of bad karma. This entire thing is result of our own decision taken in different circumstances. THE REAL WORLD OF KARMA IS EXP