Do Celebrity Endorsement affect the buying behavior of consumer
Do Celebrity Endorsement affect the buying behavior of consumer We all have some famous personality in our life and when they endorsed the product we blindly believe them. yes celebrity endorsement affect the buying behavior of consumer, companies take advantage of celebrity endorsement them use to capture the market from the word of mouth of famous personality. As we know Maggi started it's celebrity endorsement with Amitabh bachchan who is legend of Bollywood and that impact people buying behavior and Maggi captures almost 70% noddles market in India. same with PepsiCo. they use huge amount of money on advertisement and mainly on celebrity endorsement like brand ambassador of Peps is safali verma and another famous product of Pepsi is Mountain Dew and it's brand ambassador is Hrithik Roshan. same as Coca-Cola uses family value as it's product endorsement that plays with emotion of people. In today's scenario everyone is focusing on customer interaction and it is d
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