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The Value of a Middle Class Person

   An Emerging Phenomenon of Middle Class Middle class  is the backbone of any country, these are people who stay in middle of social hierarchy.  The middle class experiencing emerging growth in countries, huge growth so that emerging trends toward Aisan middle class such as China and India , so that Asia became largest consumption continent. Nearly half of the population of world is the part of middle class, there are 7.6 billion people in the world and 3.6 billion people are middle class, so it shows that bourgeoisie plays important role altogether over world, . The emerging phenomena of middle class in developing country like India are important because it can create 'sweat spot" which create economic growth and raise income further. Despite the increasing heterogeneity within the middle class, there is no doubt that Asia's demographic dominance, led by china and India with its strong economic growth, will convert its middle classes into new gl...
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Indian Army: A Tribute To Real Heroes

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Do Celebrity Endorsement affect the buying behavior of consumer

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Do Celebrity Endorsement affect the buying behavior of consumer  We all have some famous personality in our life and when they endorsed the product we blindly believe them. yes celebrity endorsement affect the buying behavior of consumer, companies take advantage of celebrity endorsement them use to capture the market from the word of mouth of famous personality. As we know Maggi started it's celebrity endorsement with Amitabh bachchan who is legend of Bollywood and that impact people buying behavior and Maggi captures almost 70% noddles market in India.  same with PepsiCo. they use huge amount of money on advertisement and mainly on celebrity endorsement like brand ambassador of Peps is safali verma and another famous product of Pepsi is Mountain Dew and it's brand ambassador is Hrithik Roshan. same as Coca-Cola uses family value as it's product endorsement that plays with emotion of people.  In today's scenario everyone is focusing on customer interaction and it is...
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