The Effect of Market Segmentation on Sales performance of Soft Drink Industry
The Effect of Market Segmentation on Sales performance of Soft Drink Industry Introduction Soft drink is highly demanded drinks; soft drink is required at every occasion, family function. Now there are several drinks such as flavored drinks, carbonated drinks, non- alcoholic drinks etc. all these drinks are available in different taste, different size. The demand for soft drink is increasing as on their tremendous increase in demand of western food. Soft drinks are fast consuming product as compare to other FMCG product because the demand of soft drinks is in both rural and urban sector are high. Soft Industry is focusing all consumers whether it is rural or urban this is called market diversification or market segmentation. The market segmentation impact the sales performance because it diversifies the customer need and want. The aim of any business is to make complete focus on consumer needs. Every business want to satisfy the need of consumer and wants consumer loyalty for