Market Segmentation on Sales performance of Soft Drink Industry
Establishment of effective segmentation: Determining the segmentation you need to be more effective because proper analysis of market segmentation will provide you success to analysis the customer. There is some factor of determining effective market segmentation: Measurable : Measurable of product is depends on your market segmentation it is necessary to measure the sale of product on the basis of segmentation. It is important to analysis the purchasing power of consumer because without analyzing consumer purchasing power and buying habits you cannot measure segmentation. Accessible: Accessible is most important things in today’s world because understanding the consumer mindset is not only important reaching to the consumer doorstep is also important for that technology is playing vital role. Like you can reach to the customer by radio, television, and internet these are the most effective way to reach to the doorstep of customer such as mobile ad promotion of ads on mob...